It is always refreshing when the most enthusiastic superlatives for your solutions come directly from customers. It has extreme value when customers share their positive experience with your product/solution and that it created a drastic business impact.

I had the pleasure to talk to one of Pure’s new customers about their recent experience deploying their SAP environment, including production, dev/test on Pure’s FlashArray (//m50 – 80TB).
Customer is running traditional SAP ECC fully virtualized (VMware) on Microsoft SQL Server with an expensive number of other applications (e.g. BW, BOBJ, PBC etc.). The ECC environment is not very large (~1 – 1.5TB), but running their entire business processes, it is essential and mission critical for them. Protecting their SAP landscape is one of the highest priorities, besides performance. Interestingly, the customer answered my
question about the reason why they run SAP fully virtualized with – “Why Not?”. And that’s true. It very often puzzles me when talking to customers and they reveal that they run SAP application server virtualized, but not their traditional Oracle, SQL Server or other DBMS, even though it would fit perfectly into a virtualized environment without large performance degradation (~10%), but with all the benefits of virtualized environments, like live migration (vMotion), HA, DR, higher utilization, lower cost etc.
This customer shared his experience migrating and running SAP on Pure Storage dividing it into 3 parts. Simplicity, performance, modernization
Simplicity
Customer reported that from the time they received the gear to the point where it was racked, stacked, powered and ready for use, it took them only a few hours, compared to their legacy system that took them days just to rack and stack and then another few days to configure, since it needed to be configured specifically for the SAP environment. All of this was not necessary with Pure. After powering on he started deploying and migrating over 170 VMs from the old environment. Piece of cake. The savings in time, resources and ultimately cost was more than 80%. Another effect of the simplification therefore the reduced complexity and easy manageability is the redeployment of staff for more innovative tasks to do. Customer explained that now they have time to actually focus on IT modernization and added value for the business owner. They believe that they can increase the competitive advantage by developing new real-time services for the business owner to leap frog the market.
Performance
Everybody is talking about performance and how all-flash arrays can speed up even simple SAP tasks, compared to spinning disk, but it is not the only differentiator. True that for this customer the extracting, transforming and loading (ETL) of their BW was reduced by over 90% (traditional 3h, now with Pure only 20min) and even other SAP transactions are executed way faster. Customer also reported that they have a long term plan to migrate SAP from Microsoft SQL Server to SAP HANA, but that’s more a long term goal. They are aware of the 2025 deadline when SAP will discontinue support for non-HANA databases and that for certain new financial functionality in S4HANA it is only available for SAP HANA. Nevertheless the plan is to have SAP HANA-like performance as a stepping stone towards SAP HANA, why they upgraded their existing infrastructure to Pure’s FlashArray. Prerequisite is that the investment in a platform for a modernized SAP landscape is well protected and can also be used to run SAP HANA. This would reduce cost and complexity to run multiple, mixed workloads on the same platform, making the migration planning easy and simple.
Modernization
Part of the customer’s modernization strategy is to free up resources (time and money) to realize and develop more innovative and valued solutions for the company. Automation and simplification is key for truly modernized customer environments, why the customer takes advantage of Pure’s built-in snapshot, compression and deduplication capabilities to create copies and clones of the entire SAP landscape for backup purposes as well as to provide a development and testing environment to rapidly develop new functionality or fix bugs. Especially the easy to use snapshot capability and its automation of did free up resources (lower TCO). Since Pure provides consistency groups, it took care of the interdependencies of several SAP applications to assure data consistency and prevent data corruption. All-in-all the customer feels Pure’s solution for SAP helped them tremendously on their journey to SAP HANA, but providing chunkable steps on the way.



With Pure Storage, customers can consolidate mission critical workloads onto the same array. Supporting
In addition to offering massive simplification, Pure Storage arrays achieve unprecedented levels of OLTP performance, based on benchmarks. Running mission-critical OLTP workloads, such as SAP, can have a tremendous business value for customers. A recently published 

What SAP told us is that the reason for Extension Nodes is to provide customers an enterprise-ready solution for SAP HANA today. What it means is that they are eagerly working on making DT enterprise-ready as well. It also means that SAP HANA DT will be the de-facto standard for SAP HANA data tiering with cost savings and tight integration into SAP’s Big Data/IoT strategy using SAP VORA.
That’s just the start. Now imagine the same environment that makes SAP deployments super simple to also run simple when upgrading hardware or software components. Analysts estimate the monetary loss when SAP goes offline to $10,000 or more per minute. That’s a steep cost factor if SAP systems need to go down for modernization for hours or even days. These tasks can easily go into the thousands and millions of dollars wasted. What if the infrastructure architecture will allow any upgrade of hardware or software while running SAP under full performance workloads? Need more space in your array? More memory? Upgrading the controller to the next CPU architecture? Want to upgrade SSD modules for more efficiency and better performance? Or ultimately want to run SAP on NVMe, a low latency, high performance technology that will allow SAP response times to be in the sub-millisecond area and unprecedented performance that support and speed-up even very memory intensive SAP HANA workloads or IoT/Big Data environments. If your answers is “yes, would love to have such an environment, since it would save me tremendous downtime cost and risk” then come to our booth at SAP SAPPHIRE – Booth 1802 to see this live in demos. We simply call it Evergreen.
day tasks like copy, cloning or refreshing SAP systems. Of course simple SAP would presume all these features and functions out-of-the-box by the infrastructure, why Pure’s Data Platform with its included and integrated storage and server components provide exactly all these features at no additional cost, fully integrated and ready-to-use. Imagine also simplifying SAP data management fully integrated into the infrastructure for automation and further simplification.
The new //X is an NVMe based all-flash storage array with unprecedented performance on read/write and ultra low latency. If you are interested in understanding more about NVMe, the architecture and technology I suggest reading Kix’ (VP – Products at Pure) blog here ->
As I mentioned before, performance is not the only benefit of an //X, since the new array also provides all the features and functions you would expect from an all-flash-array (e.g. snapshots, dedupe, compression etc.). //X is part of Pure’s Data Platform that provides the foundation for business critical applications all the way to web-scale applications and analytics. Of course //X also includes Evergreen, why customers only pay for capacity once, and the array is expandable and upgradable without SAP downtime, saving customers hundreds and thousands (451 analyzed that 1min of SAP downtime cost $10k and more) of dollars.
increase. Now for customers running older FlashArrays, they can seamlessly upgrade their hardware to R2 without any downtime or disruption on their SAP HANA production environment. How cool is that! Best TCO in the industry, when considering that every minute of SAP downtime can easily cost +$10k.


That sounds almost too good to be true. Dramatically reduced cost with almost the same performance? But it is true.
Putting both results together, then customers can benefit from dramatically lower SAP HANA cost, but can expect almost HANA-like performance. If you would like to see a demo about SAP HANA DT and the great performance results, let us know.

time and resource intensive data migration processes to update or upgrade infrastructure with small windows of downtime. Simplicity was achieved in one area (e.g. Simplified operations), but introduced more complexity in others (e.g. maintenance).